Delta’s Carbon Neutral Claims Could Bring a Class Action Suit

According to news sources, Delta Air Lines (DAL.N) is facing a proposed class action lawsuit over advertising touting the U.S. carrier as carbon-neutral, according to a complaint filed this week in a California federal court.

The complaint, filed on behalf of a California resident who bought Delta tickets to engage in “more ecologically conscious air travel,” alleges violations of state consumer protection laws and laws prohibiting unfair and fraudulent business practices. Campaigners have filed hundreds of climate change-related suits to try to accelerate the world’s shift to a low-carbon economy and fight an escalating climate crisis. They are increasingly targeting corporate green claims, often based on the voluntary purchase of carbon offsets, where companies buy credits in pollution-lowering projects to offset emissions.

The complaint alleges that Delta is not living up to advertising that presents the Atlanta-based carrier as “the world’s first carbon-neutral airline,” saying it leads consumers to believe Delta hasn’t been responsible for releasing additional carbon into the atmosphere. Global airlines have committed to “net-zero” carbon emissions by 2050, partly through purchasing offsets which critics say do not lower actual emissions. Airlines also use sustainable aviation fuel, made from less-polluting materials like used cooking oil, but that fuel represents a fraction of jet fuel use.

Also according to sources, In April, a Dutch court heard a non-profit’s arguments against European carrier KLM for alleged “greenwashing” in advertisements.

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