Dunkin’, Beyond Meat Sued Over Use of Plant-Based Sausage Sandwich Slogan

According to news sources, a Philadelphia company has sued Dunkin’ Brands Inc and Beyond Meat Inc. claiming the companies violated its trademark with their “Great Taste, Plant-Based” slogan for a meatless sausage breakfast sandwich. Vegadelphia Foods said in its lawsuit that it trademarked the slogan “Where Great Taste is Plant-Based” years before Dunkin’ and Beyond Meat introduced their Beyond Sausage Sandwich and joint marketing campaign.

Vegadelphia said in a statement Friday that Dunkin’ and Beyond’s “blatant use of our slogan and lack of response gave us the impression that they felt they are above the law.” In addition to the allegedly misleading slogan, Vegadelphia said Dunkin’s advertisements used a font and “sunray” backdrop that resemble its ads, which it called “beyond coincidence.”

The lawsuit said Beyond’s application for a trademark almost identical to “Great Taste, Plant-Based” was rejected by the U.S. Patent and Trademark Office in 2020 based on likely confusion with Vegadelphia’s mark. Vegadelphia asked the court to block Dunkin’ and Beyond from using the slogan and requested an undisclosed amount of money damages.

Can’t even enjoy a plant-based-quasi-sausage breakfast sandwich without smacking right into a legal dispute. THEY are EVERYWHERE. And when those things negatively impact YOU and/or YOUR business including bankruptcies, landlord/tenant matters including unlawful detainers, contract issues, nuisance ADA claims and even collections, call in your good guy business litigator, Dean Sperling to resolve YOUR matter with YOUR best interests in mind!

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