Honey Bunches of What?

First of all, once again this blog found a legal story for you NOT about the coronavirus! This one is about breakfast cereal. 

A federal judge said a California shopper can sue Post Holdings Inc. for misleading consumers into believing honey was a key sweetener for its Honey Bunches of Oats cereal, rather than refined substances such as sugar and corn syrup. 

In a decision on Tuesday, U.S. District Judge Yvonne Gonzalez Rogers in Oakland, California, said the “prominent honey-related words and imagery” on Post’s packaging could deceive consumers into thinking the cereal contained more honey, without feeling a need to check the ingredient list. 

Created by a Post employee mixing several of Post’s cereals together and having his daughter taste them, Honey Bunches of Oats comes in nearly a dozen varieties, including Honey Bunches of Oats with Banana Bunches and Almonds, Honey Bunches of Oats with Real Strawberries, Honey Bunches of Oats with Vanilla Bunches and various granola flavors.

The plaintiff’s filing alleged the misleading branding is particularly damaging as consumers are increasingly looking for alternatives to sugar, which has been “expressly linked to various health problems including obesity, type 2 diabetes, metabolic syndromes, heart disease, and more.”

They say breakfast is the most important meal of the day and clearly someone thinks so enough to file this lawsuit.  But that’s our world, disputes are EVERYWHERE.  And when those nasty things affect YOU and YOUR business including landlord/tenant matters, contract issues, nuisance ADA claims and even collections, call on the good guy business litigator, Dean Sperling to resolve YOUR matter with YOUR best interests in mind! 

More on the case:



Original suit: