For years, beer brewers have been getting crafty trying to entice more women to drink the beverage. And that’s just standard market development work until a men’s rights groups sues you. That will sober you right up.
But with their legal fees covered thanks to a crowdsourced fundraising effort, a trio of Los Angeles brewery owners are now turning their attention toward impacting California law in order to stop men’s rights activists from suing small businesses across the state. The claims of discrimination toward males come from Steve Frye, a Laguna Woods, California resident and supporter of the National Coalition for Men, an organization “committed to ending harmful discrimination and stereotypes against boys, men, their families and the women who love them.”
In November 2017, Frye waged a complaint with the California Department of Fair Employment and Housing against Eagle Rock for its Women’s Beer Forum, a monthly event that has taken place since 2011. At the program, the business hosts customers of all gender identities for an educational tasting and discussion around beer, but it was created as a way to raise the profile of and excitement around craft beer for women.
“Would it be a hell of a lot easier to say, ‘OK, we’re done?’ Absolutely,” Su says. “But the reason we’re going public with this is the fact that I want as many people in the community to know about it as we can inform. We were incredibly naive to think we wouldn’t get targeted and it makes it a lot more real to our community in knowing that even in such a male-dominated industry where we’re constantly trying to improve the ratios [toward women], this still happens.”
Just another great example of a company trying to do something novel and getting into a legal dispute over it. Because where you find people (and sometimes beer), you find legal disputes. And when those things threaten YOUR business, especially landlord/tenant matters, contract issues and even collections, call on your craft-beer-tasting good guy litigator Dean Sperling who will work to resolve YOUR matter with YOUR best interests in mind!
More on the case:
Eagle Rock’s Hard Place — California Brewery Looks to Bounce Back Following Men’s Rights Legal Action