Is a Google v. Amazon War Coming?

Ding, ding, ding — In this corner, we have your favorite search engine (and mine) that pretty much owns all inquisitive Web traffic and all of the good videos too…GOOGLE! …And in the opposing corner we have what is soon to be the only remaining seller of anything good – your two-day shipping best friend — Amazon! Let’s get ready to RUMBLE!!!!

Ok, it’s not that dramatic, but a conflict is escalating between the two cyber giants as evidenced by Google shutting off access to YouTube on Amazon’s Echo devices recently.

“Google has chosen to no longer make YouTube available on Echo Show, without explanation and without notification to customers,” the company said in a statement. “There is no technical reason for that decision, which is disappointing and hurts both of our customers.”

Google shot back and said that it turned off access to YouTube for the Echo Show because Amazon’s implementation had violated Google’s terms of service: “We’ve been in negotiations with Amazon for a long time, working towards an agreement that provides great experiences for customers on both platforms,” Google said in a statement. “Amazon’s implementation of YouTube on the Echo Show violates our terms of service, creating a broken user experience. We hope to be able to reach an agreement and resolve these issues soon.”

In the meantime, Amazon Echo customers will just have to access YouTube videos on any of the hundreds of mobile and non-mobile Internet-connected devices inside of their homes which could include refrigerators, toasters, blenders as well as phones and tablets. But keep watching because these two are snippy with each other right now and could get REALLY ugly later.

Which just goes to prove that business disputes can happen at any time and anywhere without much warning. When they affect YOUR business, go to Amazon Prime customer and frequent Google user Dean Sperling who will work to resolve YOUR matter with YOUR best interests in mind.

More on the case:

Amid Escalating Dispute, Google Blocks YouTube on Amazon’s Echo Show